Food Waste

Ugly But Nourishing: Fighting Food Waste

What does it mean to nourish life, not just appearances?

What does it mean to nourish life, not just appearances?

Overview

Perfect rows of produce gleam under fluorescent lights, but behind the scenes, mountains of "imperfect" food are discarded. Wasted food means wasted water, energy, labor — and lost chances to nourish people.

Challenge

Supermarket standards, aesthetic obsession, and industrial distribution systems create massive food waste at every stage, while millions go hungry. The system prioritizes shelf appeal and profits over actual nutrition and sustainability.

Supermarket standards, aesthetic obsession, and industrial distribution systems create massive food waste at every stage, while millions go hungry. The system prioritizes shelf appeal and profits over actual nutrition and sustainability.

The Innovative Spark

Odd Bunch rescues "ugly" produce that doesn’t meet grocery store standards and sells it at a discount, saving food, reducing waste, and challenging what “good food” really looks like.

The Systemic Shift

Movements like Feedback Global are transforming how societies think about food systems, advocating for legislation against overproduction, waste and corporate accountability for food loss.

Back Home

Back Home

Back Home